Nissan Pulsar: Unveil Awesome

For the global launch their new Pulsar, Nissan decided to go fully interactive; the only way to get a glimpse of the new car would be via the online experience. Entering the site, the world was treated to an experience that was at once sleek and irreverent – reflecting the personality of the car itself.

On the YouTube-based site, visitors get to know Pulsar by navigating through a series of decision points, each of which reveals a scene showcasing another of the car’s features.

Every journey through the experience is unique, providing a treasure box of cheeky surprises and rewarding repeat visits and trips off the beaten path (hint: try clicking on the car’s grille).