The McDonald’s Monopoly Original Race promotion is run every year, involving an on-pack promotion, which gives customers vouchers showing a promo code with products they buy from McDonalds. With this code, the customer goes online and enters the game designed this year by UNIT9, to have a chance to win 10,000 Euro every day.
To make the win/no win situation more fun and engage users, UNIT9 directors collective Helpful Strangers were asked to create a YouTube channel takeover. The race takes place on a gigantic version of the Monopoly board in a flash based branded YouTube channel.
Using facebook connect, the users profile picture is embedded in one of the runners. In addition to the youtube channel takeover, UNIT9 also designed a trailer and an interactive MSN banner to direct users to the game.
Creative Development
The creative development of a project begins with inspriration, drafts and sketches. At first, Helpful Strangers drafted characters and developed their movement.
Credits
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Division
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Director
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Agency
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Brand
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Interactive Producer
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Project Manager
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Tech Lead
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Design
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Animation
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Animation
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3D
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Production Company
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Technology
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Platform
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Kind
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Industry
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Target Market
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Release Date
2011-10-19
