Zofia Mackiewicz
Fanta: Parade of Play
‘This project transports us straight to the colourful world of Fanta. Our vision was to craft an enchanting 360° escapade brimming with interactive animations and fun mini-games, immersing our audience in a whimsical journey through Fanta’s playful universe.’
The background
As winter settled over Europe, Coca-Cola and Studio X sought to brighten the season with a touch of Fanta cheer. Together, we envisioned a digital experience that would spark festive fun and remind users of the vibrant energy of Carnival.
The execution
We created Parade of Play, a mobile-only website integrated into the Coca-Cola app, transforming users’ phones into carnival passports. This interactive journey whisked them away to four iconic European cities: Barcelona, Berlin, Paris and Venice, with each stop unlocking unique mini-games. For an extra incentive, those in promotional markets could collect gems throughout their travels, later redeeming them for exciting prizes within the app.
We prioritised rich visuals, crafting detailed 2D animations that brought to life four playful characters who interacted with users’ every move. Immersive 360° spheres, layered with scene-specific elements, transported users to the heart of each carnival, capturing each city’s distinct atmosphere.
To further enhance the experience, music and sound effects painted a sonic picture of each location, while an intuitive interface ensured smooth navigation without relying on text, catering to a global audience.
The results
Packed with detailed scenes, playful animations, and lively soundtracks, Fanta’s Parade of Play brought the carnival buzz to life without users even having to step outside, offering a joyful escape from winter blues.
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Release Date
2024-01-23
