Zofia Mackiewicz

Johnson & Johnson: All Sci No Fi

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‘We wanted to leverage the capabilities of building a website experience and create a futuristic, immersive space where users can easily navigate through the content. The design includes a central hub where users can explore and dive into topics that interest them most. This futuristic website is a gateway to the new recruitment campaign “All Sci No Fi” by Johnson&Johnson.’

Zofia Mackiewicz, Creative Director, UNIT9

The background

Johnson&Johnson wanted to put a futuristic twist on the recruiting and hiring process. In the spirit of their “All Sci No Fi” campaign, we created an innovative recruitment website specifically designed for candidates with hard skills in medical and scientific backgrounds.

The execution

The “All Sci No Fi” recruitment website transforms the job search process into an interactive experience. Upon loading, the candidate lands at the center of a futuristic 3D space where they can navigate left and right through a carousel of innovations, each linking to a subpage with more information about that technology and relevant open positions at the company.

The innovations—and, by extension, the careers at Johnson&Johnson—are
dramatically positioned as exciting concepts ripped straight from science fiction stories. As candidates explore, they realize these innovations actually exist in reality and could be their next job. Select innovations have corresponding film trailer–style videos, directed and shot by UNIT9’s Director Cole Paviour.

We brought this forward-thinking recruitment experience to life with sci-fi–inspired UX, WebGL spatial treatment, futuristic typography, and dramatic motion graphics. Within the captivating 3D environment of the carousel, we enabled a shift in camera perspective in correspondence with the user’s mouth so they can look around as they scroll through it. We also created a unique CMS for the site, which allows Johnson&Johnson to easily add, edit, and remove content from the carousel as needed in the future.

The results

The unique recruitment website acts as a digital hub where candidates can not only discover Johnson&Johnson technologies but also learn about the tangible impact they personally could have on humanity by joining the organization.