Got Milk: Green Lantern

In anticipation of the 2011 movie release of ‘Green Lantern’, Deutsch approached us to build a website consisting of augmented reality games that challenge and entertain users, to see if they have what it takes to join DC Comics superhero elite.

By competing in a bunch of online challenges that utilise webcam technology and augmented reality, users can pass a variety of challenges.

This unique but highly immersive method of manipulating gameplay, was a huge technical challenge. Hand detection algorithms tend to be based on highly optimised C++ libraries that perform pattern recognition in order to detect the hand.

But we had to develop a hand detector based on Flash in Actionscript3 (a slower language than C++) we used lots of mixed digital media to keep the site fast and responsive so it would work seamlessly on a low bandwidth, without compromising playability or design.