Fable III: Kingmaker

Part advertising campaign, part social media initiative and part incentive-based behavioral economic programme – a massively multi-player, mobile phone-based geolocation game created to get gamers into the world of Fable III before the release of the new title.

Players download an app to their Android, iPhone, Symbian or Windows Phone 7, GPS-enabled smartphone, and then use it to conquer pre-determined regions drawn across Europe for one of the 2 Kingmaker factions. Doing this earns them gold that they can then actually spend in Fable III when it comes out.

The UNIT9 tech team developed the project entirely on Windows platforms – Silverlight 4 / WCF RIA Services / Bing Maps / ASP.NET MVC 2 and hosted on Windows Azur cloud server, working closely with the digital team at McCann Erickson. A Microsoft solution for Microsoft.