Absolut Lime: Just Add

To illustrate Absolut Lime’s affiliation with music, UNIT9 Director Sean Pruen conducted various sound experiments: bending vodka with bass, rippling vodka in speakers with tone and creating patterns with sugar using frequencies.

All set within an analog world, we shot everything in camera. The deliverables were 37 social media assets and from the start we utilised the sideways format of an Instagram story to our advantage by scrolling content down in the familiar Instagram feed way.

For more of Sean’s work click here.