Sean Pruen

FIVE Hospitality: FIXE LUXE, SENSORIA

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‘Being able to pre-visualise using our bespoke VR application, we could truly get a sense of just how massive this screen really was before we got to the FIXE LUXE, SENSORIA. Content on this scale feels very different from traditional smaller screens and so having this tool at our disposal to review content was incredibly helpful.’

Sean Pruen, Creative Director, UNIT9

The background

To help the FIXE LUXE, SENSORIA prepare for its grand opening, the new ultra-luxurious resort wanted to generate excitement and showcase its chic atmosphere with a visual spectacle like no other. So we were brought on board to produce captivating content for the site’s huge outdoor LED screen – one of the world’s biggest – that wraps the hotel building from pool to ocean.

The execution

We developed a dynamic 12-hour video sequence to play continuously on the colossal screen to entertain and set the scene for guests as they relaxed by the pool. The tapestry of moving images was created from a blend of generative content, designed to respond to and synchronise directly with the live music pumping from the hotel’s pool DJ, as well as pre-rendered 3D Deep Screens created with real-time graphics tool Notch that played on the hour every hour.

At 3840 x 5472 px, the LED screen at the FIXE LUXE, SENSORIA is one of the world’s largest. To ensure a seamless viewing experience, we used a media server to flawlessly transition between the pre-rendered 3D segments and the generative content blocks, allowing guests to enjoy the flowing content any hour of the day or night.

As part of our workflow, we developed an interactive virtual reality experience to pre-visualise the content on a 3D model of the building. This helped us get a sense of scale and a visual understanding of how the content would play in the real environment.

The captivating 12-hour display grabbed attention and heightened anticipation for the FIXE LUXE, SENSORIA grand opening. The blend of generative and pre-rendered visuals guaranteed an Instagram-worthy hospitality experience for the hotel’s guests in a visual feat that none would have experienced before.