WIRED and UNIT9 Films director James Kibbey join FC Bayern Munich in China for the Audi Summer Tour 2017 to explore the new technologies, fanbases and ideas changing the ways we experience the beautiful game.
Much of the innovation around football technology tends to happen off the pitch. In fact, fanaticism for football goes far beyond 90 minutes, spreading from the game to the broadcast, to social media platforms, helping fans connect, share and enjoy their passion for the game. Part one in a five part series exploring the future of football looks at the ways clubs are utilising technology to grow into new markets, audiences and platforms
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