United Nations & IFAD: A New Day

Director Jonathan Pearson brings to life a beautiful film created with the United Nations and IFAD (International Fund for Agricultural Development). The campaign calls for investment into small-scale farmers across the world’s poorest countries in a bid to improve sustainability and better protect the environment and populations from climate change.

Jonathan comments: “The film aims to showcase the vital work that IFAD is doing, along with putting the farmers front and centre as heroes to ensure that they continue to be supported through these challenging times.”