Tropicana: Energie Naturelle

Tropicana: Energie Naturelle

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An Orange powered billboard. A schoolboy science experiment gone haywire? There is no trick.

The science is simple, place a piece of Zinc and a piece of copper in an Orange and you have a battery. We just had to make it big enough to power the signage, and make it into a charming stylishly designed billboard in the heart of Paris. What fun.

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The creatives at DDB’s Paris approached us with only a few weeks to go. The task at hand - Figure out how to make this, organise a 1 day stunt in Paris, film it all and produce a video to be shared on Youtube and social networks. Johnny Hardstaff was sport enough to accept to play with this.

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A wall of zinc and copper spikes with over 2500 oranges (all dutifully recycled), some plexiglass and led based lighting, and a sunny day, was all we needed to attract the desired attention.

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Thanks to DDB and Tropicana.

Armed with some juicy oranges, zinc and copper, we created an orange-powered billboard that Paris passerby couldn’t help but notice (and immediately crave a glass of OJ).

Getting Enough Juice

The science is simple: place a piece of Zinc and a piece of copper in an Orange and you have a battery. We just had to make it big enough to power the signage, and make it into a charming stylishly designed billboard in the heart of Paris.

In only a couple of weeks, we had to figure out how the mechanics, organize a one-day stunt in Paris, film it and produce a compelling video to be shared on Youtube and social networks. Director, Johnny Hardstaff was game to take on the challenge.

A wall of zinc and copper spikes with over 2500 oranges (all dutifully recycled), some plexiglass and led based lighting, and a sunny day, was all we needed to attract the desired attention.

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