Kraft: The Baconizer

The Baconizer is a little campaign that we created with CP+B to promote the Kraft Sharp Cheddar and Bacon brand.

By clicking on a giant Kraft button, visitors were able to ‘baconize’ the BleacherReport, transforming the sports site into a bacon filled haven. Users also had the chance the “baconize’ Yahoo’s sports site.

The team used stop motion software to precisely line up real bacon, laying it out and pinning it to the structure of the website to form the ‘baconized’ version.

The end result was a tantalising digital experience, bringing excitement to an otherwise standard website layout.