Created entirely from the recent Sky news archive we wanted to capture that adrenaline of front line news reporting but also explore the idea of asking the right questions. The visual approach uses scale and fluid energy to reveal and mirror the global scale of the reporting. Juxtaposing scenes: the light and dark that was really important to us on this spot, to make a piece that flows but hopefully also has emotional complexity.
In a world full of chaos and division, people need news they can trust. Sky News’ new promise, “The full story, first,” is based on the belief that people deserve to make up their own minds.
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Release Date
2024-06-12
