The Royal British Legion has unveiled a new campaign highlighting the importance of Remembrance and stressing how it is just as important and relevant as it has ever been.
![](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/screen-shot-2017-11-07-at-17-51-51-950x474.png)
![](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/screen-shot-2017-11-07-at-17-50-29-950x475.png)
Rethink Remembrance, directed by UNIT9’s Cole Paviour, recreates the Flanders’ Fields poppies in modern environments: the local swimming pool, a hospital and a café. Over the top of the visual is a narration of John McCrae’s famous poem In FlandersFields, ending with the poignant strap line ‘Your Poppy supports the Armed Forces community past and present.’
![](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/screen-shot-2017-11-07-at-17-50-49-950x475.png)
![](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/screen-shot-2017-11-07-at-17-50-09-950x475.png)
Find out more at: http://www.britishlegion.org.uk/poppy-appeal-2017
Credits
-
Division
-
Director
-
Agency
-
Client
-
Head of Film
-
Executive Producer
-
Producer
-
Production Manager
-
1st Ad
-
2nd AD
-
Director of Photography
-
Photographer
-
Gaffer
-
Production Designer
-
Editor
-
Composer
-
Post -Production
-
Post Producer
-
VFX
-
CGI
-
Colourist
-
Directors Rep
-
Industry
-
Release Date
2017-11-13