Popeyes

Stephan Bischof

Popeyes: Sauce Printer

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Art Masterpieces with a Popeyes Sauce Printer

To recreate famous works of art with a Popeyes-flavoured difference, UNIT9 designed and built the world’s first Popeyes Sauce Printer. Working with GSD&M Austin, the team designed, built and tested the machine in just two weeks. And to demonstrate the printer’s saucey skills, we created a Sauce Art Gallery. Full of masterpieces.

Popeyes
Popeyes

Art, Code & Sauce

UNIT9 built the Popeyes Sauce Printer by hacking a CNC machine. We first rigged the machine with a syringe, and then powered it with software to convert images into line data. The printer then could read the data and dispense the sauce it into an evenly, motion-controlled design.

Popeyes
Popeyes

How it works

Users could choose a piece of artwork from a gallery in a tablet app, and then send it to the Popeyes Sauce Printer to produce their own canvas print. Besides creating art masterpieces, we built the machine to print basic text. And even created our own typeface to be used throughout the campaign.

Popeyes
Select your sauce masterpiece using the Sauce Printer tablet app

Our team designed a simple shell that fully exposed the printer’s moving mechanical components, as it was drawing in sauce.

Popeyes
Popeyes

“It was important to us to give the printer its own persona through its own artistic style. We embraced the technical challenges of drawing in sauce on a two axis setup and wanted the technology to lead the printing style, instead of forcing it to align with what we perceived to be the perfect sauce style.”

Stephan Bischof

See more work by Stephan Bischof here.

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