Xuhao Yuan
OKX: Tekkers Challenge
As part of OKX’s Official Partnership with Manchester City, we helped
to deliver the Tekkers Challenge.We were thrilled to present this intriguing game as the perfect experience to showcase the secret football talents of fans, as well as connect them with the players they love. Besides, which megafan wouldn’t want to win their very own home team training shirt?
The background
As part of OKX’s Official Partnership, OKX wanted to reward loyal fans for being passionate about the club. So we teamed up with OKX to build a digital experience that puts their fans’ football skills to the test.
The execution
The Tekkers Challenge is an interactive installation experience at the Etihad Stadium that challenges fans to show off their footballing skills. We worked with OKX to create an activation that supports three skill levels: beginner, intermediate, and professional. The installation shows a quick snapshot of how to complete a skill, then puts 30 seconds on the clock for users to replicate the skill and complete the challenge. Everyone who participates can enter a raffle to win an exclusive home team training shirt.
Displayed in 4K on a 75” vertical screen, the experience is controlled
wirelessly via tablet by a brand ambassador, benefitting from incredibly low-latency for a smooth playing experience.
The results
The Tekkers Challenged reached tens of thousands of fans during the 2022–23 season. Etihad Stadium’s capacity is over 55,000, and the line to play regularly snaked around the venue. It was a playfully competitive way for fans to engage with their favourite club and players.
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Release Date
2023-01-18
