Nissan: Innovation Garage

The Nissan Innovation Garage is a microsite using Facebook connect, built in HTML5 for desktop, tablet and mobile.

The experience allows users to submit their innovation idea for a chance to win
a 2012 Altima and start up funds for developing their innovation.

Phase 1 of this innovation process generates a dynamic video predicting a future date when the user’s innovation has successfully garnered them fame. Pulling their information and photos from Facebook, the site visualises various situations, such as billboards across the world and on television, a parade in the innovator’s honour and all the glory you’d wish for your new innovation.

Your invention is hosted in the Innovation Garage and can be reviewed by others. The personalised video is made easy to share with friends on social networks.

The end process identifies three winners, one is determined by receiving the most votes. The two selected by Nissan and TBWA/Chiat/Day will receive a $50,000 grant so work can begin on their innovation.

Wouldn’t it be cool if your everyday idea could change everything?