Loro Piana

Loro Piana

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The concept behind the Loro Piana brand is that of high-quality hand-made products. The experience one gets from visiting this website, iPad and iPhone app is one of luxury and classic elegance, everything that Loro Piana stands for.

Brand Consultancy Jaques Vanzo engaged UNIT9 to redesign the LoroPiana website and develop an integrated e-shop solution. Ensuring a seamless interaction between virtual and physical stores so that customers receive superior service and have an optimal experience at every touch point with the brand.

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UNIT9 came in as the guardians of the user experience and the technology. To create an e-commerce presence for a luxury brand requires a bespoke hand crafted approach and a clear understanding of existing internal IT legacy systems such as stock management and CRM. Only a bespoke approach that challenged the technical limitations to meet customer expectations together with a visual attention to detail could achieve the goal and meet the exacting standards of a luxury brand.

By browsing numerous ‘scenes’ such as the Super Yacht Regatta at Porto Cervo, or Port Hercule in Monte Carlo, users can browse various products designed for those scenes and events. Each one is presented in a way which takes into account the personality and purpose of that specific product, and the user is frequently invited to interact.

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Non-interactive scenes are just as stunning, with travel pouches dancing for the user’s amusement, or short films telling users all about the history of Loro Piana and the processes they use to make their products. All products can all be purchased in the e-shop, which has been designed to be easy to use yet beautifully elegant.

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There are around 60 animations, live action videos and stop motion scenes to discover so far.

Fashion brand, Loro Piana embodies luxury and classic elegance—high-quality hand-made products for the person who preferred wearing works of art. The website had to seamlessly weave the real world store and the online experience together to create the highest level of service and craft with every touchpoint of the brand.

Handcrafted Elegance

As the guardians of the user experience and the technology platform, we created an e-commerce presence with a bespoke handcrafted approach and a clear understanding of existing internal IT legacy systems such as stock management and CRM. Only a highly customized approach that challenged the technical limitations to meet customer expectations, together with a visual attention to detail could achieve the goal and meet the standards of a luxury brand.

Shopping by Lifestyle

By browsing numerous “scenes” such as the Super Yacht Regatta at Porto Cervo, or Port Hercule in Monte Carlo, users can shop for various products designed for those scenes and events. Each one is presented in a way which takes into account the personality and purpose of that specific product, and the user is frequently invited to interact.

Non-interactive scenes are just as stunning, with travel pouches dancing for the user’s amusement, or short films telling users all about the history of Loro Piana and the processes they use to make their products. All products can all be purchased in the e-shop, which has been designed to be easy to use yet beautifully elegant. There are around 60 animations, live action videos and stop motion scenes to discover.

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