HSBC ispossible

HSBC #ispossible: Jamal Edwards

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“There are those who look at things and ask, why? I’d say dream of things that never were and ask, why not?”

UNIT9 is proud to present the first of three films, created for HSBC’s campaign #ispossible. The video traces the life of Jamal Edwards, who founded SB.TV after filming rap freestyles with a handycam.

In the short film, Jamal Edwards expands on the lessons he has learned about mentorship and directs these to both his younger self and the audience. We watch him bike around the council estate where his journey first began while he relays the importance of building a support network for himself.

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