Gulf Air: Year of Change

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The background

It was the start of a new era for Gulf Air. In 2018, they relaunched their brand, including new uniforms and flights to eight new destinations. They were also planning to extend to another 75 direction destinations by 2023, as well as expand their fleet by 39 aircraft. To celebrate, Gulf Air held an exclusive event at the Arcapita building. Three hundred VIP guests came, including HE Shaikh Khalid bin Abdulla Al Khalifa, Deputy Prime Minister of the Kingdom of Bahrain. The main attraction at the event? An experience that every guest—and people around the world—would never forget: a stunning projection that was mapped on the northeast side of the Four Seasons, Bahrain Bay.

The Execution

The projection was the first of its kind in this part of the world, and had to be completed in an extremely tight turnaround without sacrificing a single bit of craft: we pulled off the whole project in five weeks with just two weeks of content production.

The projection canvas spanned 42 x 168 meters, and used 21 Panasonic laser projectors to map the building. They were arranged in seven groups of three projectors each in order to create a display of this magnitude. We used 3D animation, created with Cinema4D, to get the experience just right.

The projection mapping VIP exclusive was broadcast live on Facebook for the world to witness and the public came to the Avenues Mall, Bahrain Bay to view it.

We also became an integral part of kicking off a second event, Gateway Gulf—creating 400 gold-edged historical postcards set in an unforgettable gift box to be handed out as welcome gifts celebrating Gulf Air’s past and present.

“It was incredible to see our projection stand out from the cityscape of Bahrain. No matter where you were in the city, you immediately became part of the experience.”

Gulf Air

The Results

The Deputy Prime Minister of Bahrain personally thanked us for our work, and the Year of Change projection was just shy of a world record attempt. Gulf Air has, thus far, had an overwhelmingly positive year in 2018, as it embarks upon a brand new era. We were there to help make it even bigger.