Guinness: Paint Your Town Black

For Guinness, St. Patrick’s Day is like New Years and Christmas and Superbowl Sunday all rolled into one. To mobilize a new generation of Guinness fans for the big day, we teamed up with Saatchi to create a fully customized viral film that doubled as a St. Paddy’s party invitation.

By signing in via Facebook, users could send a video to their friends that looks at first like a film trailer for a thriller – a thriller that eerily features the recipient’s own hometown, their local pub, even their name and face. But all is not as it seems, and what begins as a thriller turns into a St. Patrick’s Day party you don’t want to miss.