Mercedes: Escape The Map

AMV BBDO approached UNIT9 director Rob Corradi to help bring to life their interactive experience ‘Escape the Map’.

A surreal POV journey into a world inspired by Google Street View, directed for TV by RSA director Carl Erik Rinsch and brought to life by Digital Domain.

Users interact over 4 minutes to help free ‘Marie’ a fictional character trapped in Streetview in order to win a C-Class Coupe.

The interactions transform the narrative into a new, exciting and seamless experience. A great example of industry maturity, with best of breed companies playing to their strengths to create an amazing result.

The campaign was supported by a TV, print, outdoor, cover wrap in Metro newspaper, YouTube and social media.

Marie has her own Twitter stream at @girlinmap, and #escapethemap.