E.Leclerc: Now

In this beautifully crafted TVC for E.Leclerc, we take on the child's point of view to see a moment of peace being broken by an all too familiar moment. Directed by UNIT9's Amelia Hashemi, the film juxtaposes the playful innocence of a baby with the humour of an adult voiceover, which acts a a cynical observer guiding us through the baby's thoughts.