Crown Royal: Crown Your Father

Crown Royal: Crown Your Father

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This Father’s Day 2017 we teamed up with Crown Royal and Anomaly to celebrate dads and father figures on their special day. A special Crown Royal Father’s Day. UNIT9 Films and Digital produced two different activations sharing the same idea. Celebrating the nobility of all father figures who deserve kingly commemoration on Father’s Day.

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Make portraits on mobile

The Crown Royal Father’s Day experience begins on the digital side with a mobile microsite at crownyourfather.com. First users can take a photo of their heroic father figure. Then they can turn it into a digital regal portrait, which they can share on social.

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Illustrated backdrops

Users can choose from five different portraits, each created exclusively for the “Crown Your Father”. Five specialized illustrators – Chris Buzelli, Corey Brickley, Doug Sirois, Jacquie Boyd and Tracie Ching – came aboard the project to create the backgrounds. The illustrations blend fun visuals with bold stylistic references like Pop Art, Graphic, Illustrative, Realistic and Modern. Additionally by entering an online contest, users have the chance to win a real velvet painting of their father figure which they can hang on their wall .

 

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Crown Royal
Crown Royal
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Crown Royal

Campaign film

The campaign film provides a deeper exploration of portraiture and an exclusive behind-the-scenes look into the incredible paintings made for the lucky contest winners.

Pulled together in just five weeks, the project included a team of painting specialists to create custom paintings based on digital submissions. All painted using the iconic Crown Royal purple velvet. Each winner’s entry was hand-painted and delivered to fathers across the land. See more UNIT9 work here.


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