Calvin Klein

UNIT9 have crafted a seamless augmented reality microsite for Calvin Klein, giving users a whole new way to navigate the traditional branded microsite.

Users can hold a printed magazine advert up to their webcam, which will then transform the flat 2D printed advert, into a fully 3D augmented reality cube.

The entire user interface on the microsite is manipulated with the printed page – no longer the mouse.

Spin the page in your hand, the cube spins in time with you. Lift the page up flat to reveal the CK video and twist and spin the underwear-clad hunks, until you have just the angle you wanted.