The films are all about exploring the amazing locations on London’s doorsteps, where athletes can get out and get active. The SMSB is a global community of creative and sports enthusiasts founded by ASICS and curated by DJ, Run Dem Crew founder and poet Charlie Dark.
ASICS has partnered with the 2017 International Association of Athletics Federations (IAAF) World Championships in London to launch #IMoveLondon. The campaign helps to inspire Londoners to trade the misery of the daily commute for the benefits of getting outside and moving more.
This isn’t our city, it’s our playground, our gym, our race. Get off your buses, from behind your desk, and get moving. Moving changes you for the better. But it all starts with you. #IMoveLondon. There will be a series of events created by ASICS and SMSB in London in August 2017. Find out more about them here. See more work by A Common Future here.