adidas MUFC: Food Truck

The Manchester United Third shirt is a gamechanger, with a hacked, striped design that is intentionally divisive. The films aims to reinforce this idea by demonstrating that when you think differently, you get different results. Featuring rappers Dutchavelli and Aitch next to a food truck, as they explain the idea behind the third shirt’s design. With some choppy cuts and blast from the past footage, rapper Aitch takes us on a swift journey through the creative process behind the new shirt using the food truck as an analogy, with humorous interjections from fellow rapper Dutchavelli.