ACCELERATEDX
We felt that the circle represented ‘acceleration’ really well, almost in a simple way. When the wheel was invented it accelerated our culture, it’s a symbol for change and improvement. So we wanted to use the circle in a literal way and fill it with stock footage clips that represented the different categories.
Credits
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Agency
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Brand
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Designer
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Director
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Design/Concept Development
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Motion Graphics
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Sound
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Footage kindly provided by:
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Release Date
2014-09-22