Coming from a background rich in tech, focused on 3D and XR immersive technologies, Randa is passionate about bringing creativity to the tech space. She is all about cutting edge, if it hasn’t been done before – she wants to be the first.

Randa knows about the world that existed without technology and is excited to be at the forefront of new developments, ranging from blockchain, metaverse worlds to specifically immersive technologies, by bringing a new reality to our world. She can recognise the potential of combining art and culture with technology to heighten the advertising response and develop new and enhanced state-of-the-art experiences to our audiences. By connecting the two worlds, she believes we can generate an unremarkable emotional response to our work.