Lu is an award-winning creative director /director currently based in Los Angeles, who explores non-traditional methods to tell stories and create immersive worlds with love. His works often experiment with mediums and thrive in grey areas between disciplines, while serving the ultimate goal of narrative manifesting.

Equipped with the knowledge of architecture and animation, Lu has a soft spot when it comes to experiential storytelling and fictional world-building. Which are embodied in global-scale launches and activations with brands like Netflix, Spotify, Coca-Cola, Twitch, and Starz.

Lu looks forward to creating compelling and exciting experiences with you.